Welcome to Creative Society’s first blog.
I’ve been wanting to create a blog page for far too long but it has always been put to the side in the ‘will get to it eventually’ basket.
But the time has come and I’m hoping to create for you, interesting reading on all things creative.
There are so many topics running around in my head, however I really wanted to start with the basics, and tell you a bit about me. Yes, I love fashion, food, reality tv and lots of coffee but I guess I should keep it design related right?
If you’ve been following me for a while, you would know that I’ve had my own design business since 2011, but actually under another name.
So it begins like this...
Let me set the scene. At 37 weeks pregnant, I had just finished up working at an amazing design agency in North Sydney. I was involved in checking all artwork, organising print, working with all the creatives in the smooth running of a busy design studio.
When I became a mum, I knew there was little to no chance of getting myself on a train to travel that distance to head into an office again, however at the same time, really wanted to create something for myself to be proud of and work on as a hobby while my daughter is asleep. Yes, I know what you’re thinking...don't we all have these ambitious dreams, thinking we can do it all as mums - work, mum life, perfectly cleaned home, etc etc whilst forgetting that the first year or so we’re buried in nappies, lack of sleep and forgetting to brush our hair!
Yes a little oblivious to say the least… but hey, I still wanted to give it a crack. So after a slow start, I eventually created my invitation business named Lola Designs. No longer a hobby, I was very busy designing invitations for weddings, engagements and bridal showers. To this day I have so many paper stocks and envelope samples. I took part in many bridal fairs and markets in the Sutherland Shire area and collaborated with other Shire bridal related businesses and had a ball doing so. Working on event related design gave me so much enjoyment as it enabled me to create an overall 'story' from designing an invitation, menus, cards, posters and more. I was able to draw on my experience of working at Billy Blue School years ago. I would organise the school open days, design exhibitions and graduation events.
Evolving into Creative Society...
After a few years working with brides on their special day, I decided I would broaden my work and start creating design for small to medium businesses. I love working on logo design and if anyone knows me well enough, I'm obsessed with typography. Perhaps it stems from my design lecturer when I was studying at ACU. He always had an amazing eye for serif fonts and was such an inspiration. Either way, my husband still laughs at me for rejecting a restaurant if it doesn't have a beautiful logo...so yes I'm a bit of a logo snob you could say.
In 2015 I decided to rebrand myself and Creative Society was born. I was fortunate to pick up some amazing clients fairly soon from hospitality, education and corporate backgrounds. With my design and print experience, I am now able to design and offer quality print solutions for my clients from corporate id, signage, brochures and banners.
So here we are, in the middle of 2022 - survived homeschooling, covid, sicknesses and all that ‘fun’ stuff. Two little girls in primary school and a husband who also runs his own business. We are able to juggle work / life balance to the best way we know how. The husband even let me do his branding, signage and car wrap and believe me, he's not an easy client!
At the end of the day, I love what I do, I know it sounds so cliched, but it's so important to chose a career path that is enjoyable but gives you satisfaction to say… ‘hey I created that’.
My oldest girl is now 11 years old and I’m seeing so many similarities in her personality to me. She has such an interest in art and graphic design and comes home with amazing drawings from school. Now although she has changed her mind about 55 times so far, in terms of what she would like be when she grows up (baker, artist, jewellery designer, fashion designer, to name a few), all I can hope for is she follows a career path that she too is passionate about, and if that happens, my job here is done.
Quote of the day...
"Creativity is seeing what others see and thinking what no one else ever thought." Albert Einstein.
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